How Syracuse Businesses Are Taking Advantage Of Online Marketing

How Syracuse Businesses Are Taking Advantage Of Online Marketing

Syracuse is one of the major metropolitan areas in New York. As such, it prides itself with teeming businesses and universities. There is a pool of talent, skills and different business industries in the area that cater to a wide range of consumers.

With the growing number of entrepreneurs in the area, one is often challenged in developing creative ways and strategies to get ones company product or service through the fast paced people in the metropolitan. What is the best way to advertise and market products in a very competitive environment?

Internet Marketing

Internet marketing is a winning ground for anyone who wishes to make known a brand to the public. Research suggests that there is a growing number of young people, children and adults who are equipped with technology and gadgets with high speed internet connections. Don’t get left behind, get your business online.

Search Engine Optimization

Search engine optimization is a jargon that is commonly used by internet marketers. Through the years, SEO has undergone series of developments to better serve the online world. In the past years, SEO has made use of keywords to optimize engine searches. This tactic though has been replaced by more modern strategies which focus on user experience. Through time, SEO has proven itself to be a very cost efficient tool and an invaluable strategy for businesses in various industries.

To rank high in a search query, your website should be seen as authentic and with authority, at the same time, the articles published in your website should answer the needs of the clients. By keeping in mind these two basic requirements and working on these consistently, your chances of getting on top of the search engine ranks will be higher.

The requirements may seem simple; however, using the SEO also poses challenges and difficulties especially to those new to online marketing. One of the challenges is finding the right targets. You will encounter difficulty in finding the right keywords to write about. To address this problem, you can ask your clients directly what they want to learn from you.

In keeping up with the SEO strategy, you need to invest time on it. It will be tough at first but eventually you will get the hang of it. If you do not have the time and skills in maintaining your website, you can always ask the services of experts in online marketing.

New Ladies For Real Housewives Of Orange Country

New Ladies For Real Housewives Of Orange Country

The previous season may not have been to the expectations of the fans of the reality TV show, Real Housewives of Orange County but Bravo is doing everything to make sure that Season 10 will be nothing but extraordinary. There are confirmed reports that the producer of the highly anticipated show has added two new ladies that carry shady pasts in the series.

The two new housewives are Meghan King Edmonds and Katie Chadwick Hamilton. Meghan Edmonds is the wife of Jim Edmonds, a baseball player while Katie Hamilton is Josh Hamilton, also a baseball player.

As for those who will be joining as returning cast members this coming Season 10, Bravo is yet to confirm. Sources revealed that one of the new ladies is already a familiar face to the audience. At a hoedown party which was organized by Heather Dubrow last year, Meghan Edmonds is said to have attended.

Edmonds was said to be present and was flirting with David, husband of Shannon Beador, which Shannon is not very happy about.

The question then that intrigues everyone is that, was the encounter the reason why Edmonds was brought into the show? A source confirmed that indeed, it is.

In the case of Chadwick Hamilton, there will be some revelations regarding her family’s rocky past which might be revealed even before the season starts. With this in light, Bravo is excited with the two additions.

A source revealed how these two women added to the show’s charisma and how they fit in with most of the cast.

To make sure that the Housewives of Orange Country stays as interesting, Bravo are finding ways to make other cast to film such as using scare tactics. This has been down with Vicki Gunvalson to make her film scenes with Brooks Ayers, her on and off boyfriend.

Other confirmed original cast member who has filmed scenes is the 59-year-old Jeana Jeough.

Bravo is sure to be filming heavy drama for the upcoming season seeing how the lawsuit between Gunvalson and Robert Williamson III is still unresolved.

All fans can do now is watch out for the season premiere.

One Second Game Changer: The Effects Of Adding A Second To The Internet

One Second Game Changer: The Effects Of Adding A Second To The Internet

It has been announced that by June this year, scientists will be adding one second to the clock. This seems to be a very minimal change but for the world of computers and the internet, this could create great chaos.

Looking Back

Last 2012, a leap second was added. This does not seem a big deal for people not into technology. But websites such as the Gawker, Reddit, Yelp and LinkedIn were affected by this sudden interruption. The sites were down for a couple of hours. It was bad for business for these websites. The problem was also felt by Amadeus Alta, an online airline reservation system. Flights were rescheduled, bookings were cancelled and moved. Passengers were stranded, meetings were cancelled. It created a rippled effect.

Why does this problem occur? According to the New York Daily Times, computing systems are not able to recognize “two same seconds in a row”.

What is the proposed solution?

Every problem has always a solution. Google is already ready when this occurs. It will employ the so called “leap smear” technique. In leap smear, milliseconds are progressively added. This technique is employed so that the change is spread on several seconds rather that impacting on one moment.

Why add another second?

Why go through the hassle of adding another second to the clock? Scientists actually have a very important reason why another second is being added. This is to account for the planet’s slow rotation according to the International Earth Rotation and Reference Systems Service.

Effect of Earth’s Slow Rotation

Planet earth is not rotating at a constant speed. It slows down and then speeds up and then slows down again. There are several factors attributing to this change in speed. In a research by scholars, earthquakes happening in earth speeds up the rotation of earth. These events shorten days. Natural alteration of the elevation of various places on earth would cause the planet to rotate slowly. If the clock were not adjusted, you will experience sunset at 8 o’clock in the morning. Since 1972, scientists have added seconds to our clock 25 times so as to combat this problem one will experience with time.

Avoid DUI With The New Drinking App

Avoid DUI With The New Drinking App

A new mobile phone application called ENDUI is being funded by the National Highway Traffic Safety Administration to help people avoid getting a DUI or into serious trouble. If a person is not sure how many drinks he had or how drunk he really is then the app will give him an idea and even help him get a ride home.

This exceptional app works when someone who is planning on drinking enters his sex, height, weight, and most importantly the number of alcoholic drinks he had consumed. The app then will help figure out just how much is a person’s blood-alcohol level. To further test the person’s drunkenness, he may play from the two interactive games available to see how long the reaction time and test the cognitive agility. ENDUI also uses GPS technology – after proving that a person is drink then it can call a cab and save the phone number of the designated driver.

The application, pronounced as End DUI, was announced by Maryland government and police officials last Thursday. The money for drunken-driving education is used to fund the app. It is only one among other efforts by the state to fight drunken driving.

The app, costing $50,000, is developed by Maryland Highway Safety Office. The app is unique and will target a lot of consumers since everyone has a mobile phone and always go out with one. It is the best medium to reach out to them and the ENDUI app is only the start of more wonderful apps.

New York, New Mexico, Colorado, and California are some of the states that launched their own version of the ENDUI app and they launched it two weeks ago. The app is absolutely free regardless of the state and the version it is in. It can be downloaded to both Android powered-phones and iPhones.

One of the games included is following the exact order of the nine road signs shown. As the level increases, the game gets more challenging for the player. While the second game is testing the players agility by measuring how many seconds the player could press the brake button when a pedestrian passes by or one of the cars in front of his stopped.

Kitchen Fitters Fraud: Finally Ended In Court

Kitchen Fitters Fraud: Finally Ended In Court

Customers were hoodwinked by a Horbury kitchen fitter by money that cost thousands in home improvements that never came to be. This may make any household wary of trusting Kitchen Fitters, but although there are trustworthy companies out there that already have a solid reputation, it is always best to do a background check beforehand.

Robert Cooper, aged 61, of RCA Home Designs, received payments for kitchens and bathrooms that he was suppose to fit from various residents from coming from the West and South part of Yorkshire. He had specifically conned six from Wakefield and three from Leeds.

His victims, unaware of his wide range of schemes, would take a flyer via their doors and then call for an estimate according to Trading Standards, who had began receiving complaints from a number of his customers since 2011.

Once he succeeds in getting a customer’s attention, Cooper would take some measurements, then requests for a considerable amount of cash and then would set out a myriad of reasons why he could not do the work within the fixed timeframe of six to eight weeks to finish the fitting.

It has resulted to a number of complaints filed to the company and the police. When it did not work out, they resorted to go to court.

A representative of West Yorkshire Trading Standards, David Lodge, has said that Cooper could have created for himself a legal and profitable business but unfortunately decided to resort to fleecing customers of their money without any intention of doing any sort of work.

He also urged customers to take extra caution when it comes to receiving any flyers delivered from their doorsteps and not let themselves be easily swayed by cons into believing everything they say and giving them money.

Cooper has since come clean about committing fraud when he emerged at Leeds Crown Court last Monday. Running the business from his former home located in School Lane, he agreed to continue on with a business with the intention of swindling customers. His business ran from June 2010 to January 2013.

The case was adjourned and the judge bailed Cooper on the proviso to not receive any considerable finances for future work from the day of his bail all the way up to his sentence.

This goes without saying that it is very important to only choose trusted Kitchen Fitters, which have a solid background and clear reputation. Another way to check is to make sure that all their employees are licensed, with proper IDs and permits.

What New Internet Trends Can You Look Forward To In 2015?

What New Internet Trends Can You Look Forward To In 2015?

The internet is one of the most significant things that ever happened to mankind and everyone is obviously expecting the new developments for the coming year 2015. It is expected that by 2015 nearly everything will be connected to the internet and new tools will help businesses analyze the massive of information they can continue to nurture into a bigger market.

Internet trends to be expected by 2015

Big data – companies will continue to use big data during its operations so that it can be used for reporting which is crucial part of business. Customer data is the metrics used to determine customer interaction, the number of enquiries received and other details that can be used in future marketing campaigns.

Wearable devices – are those fitness and health gadgets that can be worn on the body. Analysts predict a boom on these wearable devices that includes health monitors, Google Glass, smart wristwatches and wearable computing devices that can receive and send instant messages.

Improved internet access – the giants in technology that include Facebook and Google are trying to drive for faster internet speeds and connectivity in the United States as well as other countries. Expect advances in Google’s Project Loom and Google Fiber as well as Facebook’s Internet.org for 2015.

Cloud for businesses – more enterprises will be moving their business to cloud. Expect Amazon Web Services, Google and Microsoft to be more aggressive in the coming year.

Mobile payments – Apple was not the first company to start the trend of mobile payments but it has a created a big splash than its predecessors and many companies are expected to follow the trend.

Amazon against everyone else – Amazon is undoubtedly one of the leaders in online sales with $91 billion for 2014 but for the next year, while it will continue to gain a better share of the market, Google, Alibaba and eBay will be fighting back.

Programmatic advertising – this platform will automate ad buying and selling process to reshape the entire digital advertising landscape. The internet will see more improved technology, more platforms, more media and more video.

Improved ad targeting – web users can look forward to more video advertisements that is tailored to their interests. The science of search will lean more on display. For example, if you’re an adult male and one of your key internet searches is about My Little Pony, then you can just expect to one day see an ad referring you to a website for Bronies, the unexpected adult fanbase of the kid’s TV show.

Newborn Baby Survives 5 Days After Being Left By Mother In Storm Drain

Newborn Baby Survives 5 Days After Being Left By Mother In Storm Drain

Sydney, Australia – November 23, 2014 – A less than a week old newborn baby was found in a 9 ft deep storm drain after being thrown by the baby’s mother.

Incredibly, the baby boy had managed to survive 5 days without any sustenance of food and water. What’s even more amazing is that the baby survived even when the temperature was above 100 degrees Fahrenheit.

David Otte along with his 18 year old daughter, Hayley, were passing by when they heard something underneath the storm drain. At first, they thought it was a cat but they were surprised upon realizing that it was a baby instead. They immediately called the local police.

He said that the baby was obviously in distress and that if he and his daughter hadn’t heard the baby’s crying then he would not have survived another day.

It took 3 men and 3 police officers to open up the concrete slab that leads down to the drains. Police have alleged that the baby had been there since Tuesday and was wrapped in a blanket that is commonly used in hospitals.

Local authorities have located the mother and had taken her under custody through the hospital documents. The police said that the baby’s birth appeared to have evidence of medical care and through investigation and the hospital documents, were able to locate her.

The 30 year old mother, whose name hasn’t been revealed, is scheduled to appear in court on Friday without bail. Unfortunately, the mother did not appear on the date, instead, an attorney was there to represent her. However, his party did not apply for bail.

The baby is currently at Westmead Hospital under serious but stable condition.

This case is one of many around the world. Many new mothers are abandoning their babies in ditches, dumps, and storm drains. They have a lot of reasons for doing so but none of them are ever going to be valid enough to take the life of an innocent child.

Babies are proven to survive 24 to 48 hours without much feeding but this case had proven miraculous because the baby was able to endure 6 days without having any food or water.

Connecting With People Without Unlocking Your Phone Screen

Connecting With People Without Unlocking Your Phone Screen

Would that be even possible? Yes indeed! This new advanced mobile app called Lolok replaces that traditional Android phone lock. With its “synchronized whiteboard”, it is now possible for people to do the following:

  • Share Photos
  • Leave Notes
  • Drawing on one’s lock screen

And the good thing about that is you don’t need to navigate further on your phone, it right there on your own lock screen.

Loklok works like any other messaging app. After downloading you can choose a group of friends that you prefer to use this app with. And from there, you can now enjoy communicating with your friends in a unique, funny and creative way. A simple reminder, just like the other messaging apps, messages in Loklok are also “ephemeral”, this means that only the last conversation or image will be kept on their servers. Once the screen are all cleared, items will no longer be recovered.

Kwamecorp promotes this app by saying that this is their first version release and they’ve already had users over 10,000 that have been trying it out. They have been getting an outstanding amount of feedback. And from feedbacks that they have gotten from their Beta testers, they have been putting more focus on the app’s usability and privacy, hoping to make it more stable for everyone to use.

Loklok is free to download through the Google Play store. It is available for all Android users. For now the use of this app is restricted in Apple for some obvious reasons; however, Loklok CEO Guillermo Landin wants to address this concern in order for this app to reach a wider audience. He openly expressed this possibility in a statement. He said he is planning to branch this app out to iOS, but most likely in a different manner. He also confirmed that iOS version is now being worked on, but did not guarantee any dates for its launching as they want to assure an equally good version as that of the android. It is safe assume that the exclusivity of this app will soon be over.

This is yet another great innovation for people to enjoy!

How Internet Users Can Be Protected From Data Risks

How Internet Users Can Be Protected From Data Risks

Hypertext Transfer Protocol Secure (HTTPS) is used for secure communication over the internet. Currently, only 33% of websites use the more secure HTTPS in their websites. Google developers have warned people of the risks they face every time they visit websites that do not use HTTPS. The proposal to mark non-HTTPS connections was done through a message posted to the development website of Chrome by Google engineers working on the browser.

What will be the implications of marking non-HTTPS connections?

Once the changes are implemented a pop-up will appear when a user visits a website that does not use HTTP as notification that the connection has no data security. This will solve the issues of browsers that did nothing to protect their users from unsecure connections. This will limit the threat from cyber thieves who are abusing the vulnerabilities of unsecure connections to steal data and sensitive information. So much data have already been compromised from ecommerce sites that make use of credit card payments. HTTPS makes use of well established cryptographic systems that can scramble data while it travels from a user’s computer to a website and back again. HTTPS provides authentication for the website as well as the server it is communicating with that there is no one eavesdropping or tampering with contents of communication.

The impact to non-HTTPS websites

According to statistics that have been gathered through Trustworthy Internet Movement, only about 33% of website uses HTTPS for secure browsing. The warning from Google will force website owners to migrate to encrypted HTTPS data security. It may cost money and time to be able to adapt to the technology but it will benefit the site in the long run. Many of the large websites that people are familiar with like Twitter, Facebook, Yahoo and Gmail use HTTPS by default. Google has also prioritized sites using HTTPS in their ranking. HTTPS will provide authenticity in protecting pages of different types of websites to ensure secure accounts and user communications that will make web browsing more private. HTTPS is very important over unencrypted networks like Wi-Fi since anyone using the same local network connection can easily discover sensitive information.

Many online stores or e-commerce websites don’t have this option available. This does not mean these sites cannot be trusted, but rather needs more vigilance from the consumer’s side, especially when making online payments.

Water-Proof Splash Bag For Cement

Water-Proof Splash Bag For Cement

Due to customers’ positive response with rain-proof paper bags, Mondi answered with another water-proof product which they call the Splash Bag. This bag is said to withstand rain and humidity up to two hours compared to the regular paper bag.

It is known that all paper bags used to package cement and other powder is vulnerable when raining. To solve this problem, Mondi partnered with Lafarge which is one of the leading producer of cement. The said collaboration was made to develop the new water-repellent paper bag specifically suitable for packing cement. The Splash bag can withstand anything wet and is also machine-finished. Compared to standard paper bags, it is less moisture-absorbent. Its water-proof surface is made of a sack kraft paper also produced by Mondi using Advance Protect technology. The said surface can also withstand high tensile strength preventing the paper bags from rupturing. It is less moisture-absorbent so it is great even on damp storage spaces.

The Splash bag was tested alongside the regular paper bag and the difference is pretty obvious. Rain simulation was made on the Splash bag and it was observes that the water pools in the surface then evaporates after a few seconds leaving the bag completely dry. While the standard paper bag absorbs rain water, softens the paper bag and eventually causes the bag to rupture. The said test also shows that the Splash bag can be exposed to rain for up to 2 hours while it can be left on damp ground for up to 12 hours.

After two hours of testing, the bag was then lifted, moved and poured without any problem. This is great news since less bag ruptures means less costs. Paper bag breakage is a common problem encountered in construction sites which is also one of the sources of costs. A breakage means another trip to the warehouse to get new bags and clean-up costs. Splash bags also helps maintain the good condition of the filling despite damp conditions inside the warehouse.

Construction workers are already impressed by how water-resistant the new Splash bag is and how it remains intact and easy to handle.

What Business Can Expect From SEO In 2015

What Business Can Expect From SEO In 2015

There are many ways with which to create brand awareness through media like television and radio, but they cost a substantial amount of money. On the other hand, if a potential customer finds your site by typing a keyword or a keyword phrase on search engines, you get website traffic for free. This is what is referred to as organic traffic in SEO. SEO is a cost effective strategy that will bring in new customers; however, what is the forecast for SEO in 2015?

Mobile searches should be the priority for 2015

According to a study made by Nielsen on behalf of Google, 74% of mobile owners use search engines when they want to make an online purchase with 83% making a purchase within the day and 55% within the hour. Mobile shopping broke all records in the last Black Friday sales outpacing the traffic coming from traditional desktop computers. Mobile shopping has become the new tradition which means that your business must consider responsive web design. However, it does not mean that your focus should be solely directed at mobile, since PC’s remain important.

Semantic search in action

Google has become rather good in understanding what people mean with their queries. For a business it is important to create content that is helpful to a relatively large number of queries even if the exact keyword is not used. Greater emphasis should be placed on the keywords that consumers will type of their browsers. This means that placing more focus on search queries and the content around which keywords can be used like using synonyms instead of using the same keyword over and over again.

Ranking content based on its value and interest

Google always ensures that their users gain the best search experience that is why Google tries to rank content independent of the website on which it has been written for. If a writer has a good number of followers due to content that is valuable and interesting, the content ranks higher in the search engine results regardless of the website’s overall authority. If you’ve got a goal for SEO this 2015, do it with unique and informative content.

Secure Quantum Network – Technology For The Future

Secure Quantum Network – Technology For The Future

One of the most serious challenges faced by the internet is hackers but scientists have introduced a device that releases a single precisely shaped photon of light that can pave the way for the quantum internet that will reduce the vulnerability of the internet to hackers. Quantum computers are overwhelmingly powerful and impenetrable and a future network of quantum computers can solve the problems that are beyond the capabilities of current machines.

What is a Quantum Computer?

In the development of the quantum computer, information is encoded on a single photon of light that can be produced on demand. This information is provided by Prof. Andrea Fiore of Eindhoven University of Technology and her colleagues who have developed the nanoscale device that can sculpt the shape of individual photons. The nanoscale device is important to produce the photon when necessary. The shape of the photon depends upon how smooth the energy it contains is released since most of the energy will be released at the start of the process with the remaining energy trailing towards the end. The emission takes place in just one billionth of a second but it gives a photon its lopsided shape.

Importance of a Quantum Network

The importance of quantum networks cannot be overestimated particularly for governments so that communication between computers can be impenetrable to hackers. If it is found out that someone has read data during transmission, it is automatically changed so that hacking can be easily detected. Quantum computers are theoretically possible but none have been successfully built. When nanostructures re integrated into devices and chips, it will pave the way for the efficient exchange of photons between quantum chips which will be used in the future quantum network.

In order to make the most of quantum computers, it is important to have a quantum internet. However, the possibility of the quantum network is not going to happen next week because the UK government still has to fund the development of this technology with £120 million. Once this radical technology becomes successful, it will make certain computation like forecasting the weather a lot easier to perform. It will also help pharmaceutical companies in their development of new drugs since the interrogations of large databases will be speeded up.

Flight Delays in London Due to Computer Failure

Flight Delays in London Due to Computer Failure

The Guardian reports how the London airspace was severely affected by a system failure on Friday. The said system failure originated from Swanwick’s main national control centre.

After more than an hour of no operation, flights were able to start departure around 4:15 in the afternoon. The one hour restriction caused lengthy delays and flight cancellations to passengers arriving and departing from London’s biggest airports. From 50 flights that were cancelled in Heathrow, the numbers are still increasing.

After the problem was resolved, flights resumed and operations were back to normal. The cause of the failure is still under investigation by Air traffic controller Nats. At first, power outage was assumed as the cause of the problem but it was later revealed to be computer related. The said restriction caused flight delays around hundreds of international airports and is expected to cause a domino effect even among airports far from London.

A Nats spokeswoman confirmed that the Southern UK’s leading control centre for airspace, located in Swanwick, Hampshire, experienced a technical failure. They are getting the incident reports running. The exact cause is still unknown but it was confirmed to be related to technical failure.

The spokeswoman reached out to apologize for any inconvenience caused by the incident.

Last December, the same computer failure affected Swanwick’s operation for almost 12 hours. Thousands of passengers were stranded then because hundreds of flights were cancelled.

Experts think that the newly updated software on the computers might be causing the glitches.

Maclean, a DMK aviation consultant, shared some of his insights. “The way the airspace is sectorised is designed to cope with this, so that if you have a glitch in one operations room, the whole of the UK is not affected. It sounds very much that it was the upper airspace sector which was affected, which means the contingency is that the London terminal area which handles the lower airspace would have taken over some of the flights.”

“Because of the sheer volume of traffic, the first way that we deal with it is flow control. They simply stop all of the traffic heading for airspace. If a plane’s on the ground it’s not a risk. But at its most basic, controllers can still talk to the airplanes because they’ve got radio systems.”

“Because they don’t take any risks at air traffic control, they like to empty the skies. But because they have landed some planes, it shows they still have some capability.”

Why Internet News Is Triumphant Today

Why Internet News Is Triumphant Today

No one can ever deny how powerful the internet has become today. From business transactions to personal communications and relationships, the internet just seems to have it all. Now, even with the journalistic responsibility, the internet is moving to the limelight. More and more people are now depending on internet sites to be updated on the latest events all around the world. And while the top method where people get news is still the television, it is closely follow by the internet. In fact, according to research, since 2009, the increase of the number of people focusing more on online news platforms is consistent. And this is the same way that from those years, a huge 12% drop was noted with the people who get their news through printed materials like newspapers and newsletters.

What Makes People Prefer Internet News Sites?

People today are more used to having everything in an instant. With the continuous growth of the tech industry, the society is getting more used to a fast-paced lifestyle. Everything is fast. Even just a simple 1-second delay irritates them. This is also why more and more people prefer internet news sites which are accessible with a click of a button rather than waiting for the news program’s timeslot on television. But besides that, there are a lot more advantages that internet news sites provide compared to other news mediums.

• Internet news costs nothing compared to printed news.

• When reading or watching news online, other tasks can be accomplished simultaneously.

• The sites are updated 24/7 so if something happens, it will be posted instantly on the websites

• There are a lot of internet news sites to choose from.

• People get a lot more information from internet news sites since they also feature links which are connected to the news posted.

• There is an active participation of the people in the site since forums and comment sections exist.

With lots of information uploaded to the internet nowadays, news stories are only some of those. But with how fast and easy the distribution of stories is when made online, it is not surprising that a lot of people now prefer it compared to the traditional journalism medium.