Maps Utilized By Advertisers To Encourage Consumers To Buy Stuff

Maps Utilized By Advertisers To Encourage Consumers To Buy Stuff

You might think that a simple New York City Illustrated Map will not be able to affect you in any way as a consumer but this is where you are wrong. Recently, there were uploaded online a big collection that contains persuasive maps. These are maps that show how cartography is trusted by people and how it can be utilized to influence our decision making.

It was revealed that out of all the ways that information can be conveyed, people rely more on maps. Reading an article about how racially separated a city is more convincing when shown on a map. It is natural for men to trust whatever is written on maps thus this has become a very effective method in influencing us.

For this very reason, maps are used in various occasions – to start propagandas, during political debates and on movements concerning morality. One of the most recent example of the influence of map is one that showed which state in the country will be negatively affected if the United States decided to withdraw from NAFTA or the North American Free Trade Agreement. The map is one of the major reasons why the president decided to abandon the plan.

According to a map collector who is also a retired lawyer, P.J. Mode, almost everyone has experienced as a child wherein the entire family goes on a road trip and they make use of maps to get wherever they may be going. This is when you start to believe that maps can be trusted and that it will help you get from one place to another.

Mode is one of those people who specifically collect persuasive maps. His collection of over 800 is also part of the digital collections uploaded at the Cornell University Library. Over 500 of the maps have already been made available since the month of April. More than 100 of them are depicting various types of advertising. One of his favorite is a New York City Illustrated Map used for an advertisement back in 1897 about leading horse dealers in the globe.

Apple Researchkit: Healthcare Technology Right In Your Hands

Apple Researchkit: Healthcare Technology Right In Your Hands

Technology of today continues to amaze people with its recent developments. It has spilled over in different industries. In hospitals for example, healthcare IT systems are now helping professionals have access to data which they could easily pull out from a cloud environment. Now, Apple’s ResearchKit is delivering healthcare technology to the public, which gathers data from ordinary people.

ResearchKit was introduced to the market two years ago. This can gather health data, where researchers can use the information in here to conduct their own studies. Some say that this is one of the most innovative technologies in the healthcare industry, while others on the hand are still skeptic and say that this still has a long way to go.

Chief product officer and partner at Thread John Reites says that this healthcare app from Apple is useful in the research industry. The company launched two types of ResearchKit apps. The first one uses phone sensor data, integration of external data sources like air and weather quality, surveys, and dashboards. Reites says that this is needed in research today. The second type in comparison has the integration of data collection approaches and endpoints, a product of the research by Autism Speaks and Epiwatch among other.

Reites claims that clinical researchers are finding it valuable to have the ability to conduct remote patient research, but were challenged in the past on implementing it. He adds that many organizations are now considering making a shift to using mobile technology for support.

Apps like the ResearchKit provide potential in engaging the patients to participate in research work, which could change the way how medical data is managed, analysed, and gathered according to the managing director of digital health services at global consulting firm Accenture, Brian Kalis.

Will the future of healthcare IT systems, including research, consist of apps? Like any other new technology, there are also those that say that the ResearchKit is still lacking in a lot of ways. CEO of ProofPilot Matthew Amsden thinks that this is not yet medically useful. He understood that Apple wanted to take advantage of the massive number of users of iPhones in collecting health data, but reiterated that even with its use, it is still difficult to come up with a generalized finding just like in the asthma study published in Nature.

Importance Of Corporate Team Building Activities

Importance Of Corporate Team Building Activities

A team that is functional is more productive. This is the reason why most companies get into corporate team building activities at least once in every year. An organization finds a lot of benefits by engaging their staff and personnel to such activities and some of these benefits are the following:

Fosters organizational communication

There are different components of a successful and fully functional organization. One of these aspects is excellent communication among team members, up to the management level. To enhance communication within the organization, there would be some activities in the team building that would enhance the communication skills of the team members. According to studies, team members are more productive when they can easily communicate with their colleagues. Team building activities are designed to release the tension between and among organizational members. Team buildings also helps break the ice and foster internal relationships.

Creativity and team work

During corporate team building activities, teams are encouraged to participate in creative activities to achieve a particular goal. People are more creative when they are surrounded by people who are geared towards the same goal. Creativity fosters team workand healthy competition. Participants tend to be competitive when there is price at stake and when there are exciting challenges.

Team spirit and recreation

One of the main goals of corporate team buildings is to get ample rest and recreation and to break away from the demands of work. After the team building activity, team members tend to be more energized and ready for work. With corporate team buildings, team members engage in fun activities that lifts their spirit. They can even earn some bragging rights with their every win thereby adding more fun to the activity.

To make the event more productive, hire expert facilitators for the event. You can find companies that offer professional services for corporate team building activities through the internet. Call the company and discuss what your team building requirements are. Book in advance to ensure that you will have professional facilitators when you schedule a team building for your organization.

How B2B’s Reach Their Target Audience Through Online Marketing Techniques

How B2B’s Reach Their Target Audience Through Online Marketing Techniques

According to experts in internet marketing strategies, B2B companies must leverage on social media marketing so that they can effectively reach their target audience and generate leads. Many companies are still using traditional online marketing techniques but they are now transitioning to a more digitally-focused marketing plan. However, it is important to avoid mistakes when expanding brand awareness online.

• B2B companies have a choice between paid analytic programs or free analytics provided by social media platforms. No matter the choice, it is critical to use analytics to gain visibility on what platforms are generating the best results, what advertisements are gaining good responses, bounce rates, page views and what content generates the most likes and shares. Information collected will help refine the internet marketing strategy.

• It is very important for B2B companies to identify their target audience so that content can be created according to their requirements. Content must always have a consistent voice for brand recognition. Generic posts will not generate the results you expect and it will only cost you money, time and efforts.

• Internet marketing must reach the target audience with frequency because one hit does not immediately generate an impression. Quality content must be disseminated regularly for brand recognition, likes, shares and followers.

• To optimize the website for SEO, do not forget to include social sharing buttons, backlinks and the right keywords on the title, images, headers and footers. Make sure that the website design is optimized for mobile so that the business can be easily accessed through mobile phones.

• Always make the effort to standout from the competition. Figure out ways on how to help consumers in the best possible way through your online marketing strategies. Make sure that the brand is the focus of all your strategies. Always be patient and do not cease with the campaign even if you have gained momentum because internet marketing is a never-ending process.

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Marketing ROI Calculator: Determination Of Success

Marketing ROI Calculator: Determination Of Success

Planning a business, whatever that may be, requires a lot of research works and decision making. It’s never as simple as buying a new toy for your 7-year old kid who wanted a new Iron Man action figure for his birthday. Planning a business, first and foremost, requires the willingness to take risks, the ability to gamble and most importantly, a big bank account to burn. Why is that? Whether we like it or not, planning and establishing your own business, whether it’s a simple coffee shop nearby a school or a fancy restaurant by the seaside, requires a big starting capital for you to be able to lay down the fundamentals plus the fact that you will need to pay luxurious taxes and do tons of paper works. Now, how do you determine if your marketing plan for your business is actually working? Can you actually determine the success of a business just by using a marketing ROI calculator?

 

To begin with, yes, it’s good for you and your business as a whole that you know how much your return of investment is going to be. But to depend the success of the marketing plan you are employing based on the calculations of a marketing ROI calculator alone? That is not a good business practice. Although keeping track of your ROI is good, there are other things that can determine a success of a marketing plan, of a business in general. There are other formulas which marketing experts use to determine whether or not their return of marketing investment is good enough to be a factor which can be contributed to a business’ success. Businessmen and marketing practitioners alike are recommended to use other calculations such as:

  • (Revenue – marketing investment) / Marketing investment = will give you your return of investment
  • For calculating ROI using the gross profit, this formula can be used as well: (Gross profit – marketing investment) / Marketing investment

 

Using a marketing ROI calculator is definitely useful for any kind of business but that doesn’t have to determine or failure of your business. There are other contributing factors that may lead to the success of a business.

 

Replacing The Internet Architecture With Something Better

Replacing The Internet Architecture With Something Better

Miguel Ponce de Leon, chief architect and researcher of Telecommunications Software and Systems Group (TSSG) wants to replace the internet with something better because it will be useless when 5G comes along. De Leon is a part of an EU-based research project called Pristine that aims to develop RINA (Recursive InterNetwork Architecture) a type of computer network architecture that will unify distributed computing and telecoms.

According to De Leon, the internet architecture that people and businesses use today with broadband, Wi-Fi and mobile is inefficient. Once 5G is deployed in the future, the internet architecture will be useless. RINA proposes a theory on how a communications network must be built. TSSG researchers have combined the theories of John Day, grandfather of the internet and Louis Pouzin, one of the creators of the original ARPANet.

If you think about present-day internet that was developed in the later part of 1960, mobility and security were not considered. De Leon and his team delved into the foundation of the internet and interviewed Louis Pouzin who shared an idea in the form of a diagram on how to move packets of data around a network. Louis Pouzin provided a lot of insights on different alternatives that can be used.

De Leon says that if you will look at how cloud data centres are put together through the use of virtual machines, you can see that it can seamlessly replace the current architecture of the internet. The current limitations of the internet can be seen when homes and offices experience congestion control when users are accessing games and apps. Sometimes, it is very difficult to connect to an app. All the proposals sound wonderful but the question is when will it happen?

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