The internet is one of the most significant things that ever happened to mankind and everyone is obviously expecting the new developments for the coming year 2015. It is expected that by 2015 nearly everything will be connected to the internet and new tools will help businesses analyze the massive of information they can continue to nurture into a bigger market.
Internet trends to be expected by 2015
Big data – companies will continue to use big data during its operations so that it can be used for reporting which is crucial part of business. Customer data is the metrics used to determine customer interaction, the number of enquiries received and other details that can be used in future marketing campaigns.
Wearable devices – are those fitness and health gadgets that can be worn on the body. Analysts predict a boom on these wearable devices that includes health monitors, Google Glass, smart wristwatches and wearable computing devices that can receive and send instant messages.
Improved internet access – the giants in technology that include Facebook and Google are trying to drive for faster internet speeds and connectivity in the United States as well as other countries. Expect advances in Google’s Project Loom and Google Fiber as well as Facebook’s Internet.org for 2015.
Cloud for businesses – more enterprises will be moving their business to cloud. Expect Amazon Web Services, Google and Microsoft to be more aggressive in the coming year.
Mobile payments – Apple was not the first company to start the trend of mobile payments but it has a created a big splash than its predecessors and many companies are expected to follow the trend.
Amazon against everyone else – Amazon is undoubtedly one of the leaders in online sales with $91 billion for 2014 but for the next year, while it will continue to gain a better share of the market, Google, Alibaba and eBay will be fighting back.
Programmatic advertising – this platform will automate ad buying and selling process to reshape the entire digital advertising landscape. The internet will see more improved technology, more platforms, more media and more video.
Improved ad targeting – web users can look forward to more video advertisements that is tailored to their interests. The science of search will lean more on display. For example, if you’re an adult male and one of your key internet searches is about My Little Pony, then you can just expect to one day see an ad referring you to a website for Bronies, the unexpected adult fanbase of the kid’s TV show.