How Facebook Took Over The Internet

How Facebook Took Over The Internet

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Mark Zuckerberg was a 19-year old undergraduate from Harvard when he launched a website called The Facebook. It served as an online directory for fellow students. Fifteen years after its inception, from 400 to 500 followers, the number grew to about 2.32 billion or almost one-third of the world’s population.

Facebook, the shortened name of the social media network has taken control of Instagram and Whats App to become one of the largest tech firms in the world. It has also made Zuckerberg the fifth wealthiest individual in the planet. Facebook along with Google has a direct influence on more than 70% of the internet’s traffic.

Facebook was not the first social network site. Before it was launched, there was My Space that grew to be the largest social networking site in the world and overtook Google as the most visited site in the US. However, its star begun to fade because the company was more interested in maximizing advertising revenue than improving the network’s underlying technology.

The success of Facebook was noticed by Google who in 2011 launched Google+. It linked all of Google’s consumer products in one online identity. For a while, it looked like Google+ will work but Facebook was able to figure out a strategy that was so effective that by 2018, Google+ only had less than 7 million users. A number of start-ups emerged like Instagram but instead of being considered as a threat, Facebook capitalized on it.

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