The world of web design is quickly changing and if you aren’t careful enough, you might get left behind. Remember, as technology changes and advances, so will web design. However, there are instances where modern web design can affect the website negatively. How is this so? Isn’t conforming to the modern technologies and tools used in modern web design necessary in order to keep up? Yes, but not always. There will always be complications to this. Progress can sometimes hinder itself when left unchecked.
Right now, web designers have an assortment of tools that they can use to make websites look cooler. However, not all of these tools are helpful or necessary for the website’s growth. Remember, you don’t always have to be updated with the latest trends or technology. You should be able to filter out the things that can prove useful for your website from the things that can’t.
Here are some instances where modern web design gets in the way of conversion.
- With Distracting Animation. Animation, when used the right way, can help the website become more engaging. It can also help the visitors to be directed to the website’s more important areas. However, excessive use or misuse of animation can turn on your website. Instead of making your website engaging, it will become chaotic and even confusing to your visitors.
- Extremely Complicated Navigation. Navigation plays a great role in the usability and user experience of the website. Remember that you only have a few seconds to gain the attention of a potential customer that is why it is important that all the necessary and relevant information is easily accessible. Unfortunately, this can be hard to achieve when the navigation is too complex for the user to comprehend or if it is difficult to find.
- Ineffective Call to Actions. Call to actions also play an important role in converting traffic into sales but if a call-to-action is hidden or ineffective, then it is practically useless.
- Slow Loading Speed. Page abandonment is one of the biggest problems that websites suffer from. Unfortunately, if your website has a slow loading speed due to all the unnecessary elements that are intended to make your website look cooler it can greatly contribute to page abandonment.
If you are looking for ways to improve your web design for conversion, try seeking out the help of established professionals such as Perth Web Design. You can check them out at www.perth-web-design.com.au/perth-web-design-services/web-design/.