There are many ways with which to create brand awareness through media like television and radio, but they cost a substantial amount of money. On the other hand, if a potential customer finds your site by typing a keyword or a keyword phrase on search engines, you get website traffic for free. This is what is referred to as organic traffic in SEO. SEO is a cost effective strategy that will bring in new customers; however, what is the forecast for SEO in 2015?
Mobile searches should be the priority for 2015
According to a study made by Nielsen on behalf of Google, 74% of mobile owners use search engines when they want to make an online purchase with 83% making a purchase within the day and 55% within the hour. Mobile shopping broke all records in the last Black Friday sales outpacing the traffic coming from traditional desktop computers. Mobile shopping has become the new tradition which means that your business must consider responsive web design. However, it does not mean that your focus should be solely directed at mobile, since PC’s remain important.
Semantic search in action
Google has become rather good in understanding what people mean with their queries. For a business it is important to create content that is helpful to a relatively large number of queries even if the exact keyword is not used. Greater emphasis should be placed on the keywords that consumers will type of their browsers. This means that placing more focus on search queries and the content around which keywords can be used like using synonyms instead of using the same keyword over and over again.
Ranking content based on its value and interest
Google always ensures that their users gain the best search experience that is why Google tries to rank content independent of the website on which it has been written for. If a writer has a good number of followers due to content that is valuable and interesting, the content ranks higher in the search engine results regardless of the website’s overall authority. If you’ve got a goal for SEO this 2015, do it with unique and informative content.