For anyone who types in #interiordesign into the Instagram search box, he will get millions of posts. A report from Wayfair which is an online home store revealed a series of information about who posts these and so much more. They analyzed 75,000 of these #interiordesign posts from all over the United States and Canada.
Who is posting the most in Instagram?
According to the report, it is New York. The Empire state is in the top spot, and it is among those who are posting about interior design. For every 100,000 residents, there are 288.9 pictures posted. The second place goes to Ontario, and this is followed in the third place by British Columbia. California and Nevada are in the fourth and fifth place respectively.
What are the most common design styles?
The most common design style is vintage. The reason for its popularity is its cost effectiveness and its repurposing culture.
Mid-century modern is in the second place. This post-World War II style is known for its clean lines, minimalism and functionality.
Contemporary is in the third place. This is followed by rustic in fourth. Abstract is in fifth place.
Industrial ranked sixth. Retro, natural and bohemian followed by French are in the last 4 spots.
How are likes accounted for?
Even though style prevails, the “likes” don’t follow from this.
Contemporary is the most liked style averaging in 142 likes for each post.
Bohemian style which can be distinguished through its free spirit aesthetic, multi-colored palette and mismatched patterns got an average of 117 likes for each post.
Abstract, natural and industrial styles are in third, fourth and fifth. They got 87, 84 and 81 average likes for each post respectively.
Mid-century is in the sixth spot with an average of 78 likes for each post.
Vintage only garnered an average of 71 likes for each post even though it is the most common and most posted style. Thus, placing it in seventh place.
Rustic, retro and French finish off the last 3 spots with an average of 69, 67, 66 likes for each post respectively.
Conclusion
These are just some of the statistics from Wayfair’s report. Needless to say, a lot of factors affect or influence a consumer’s preference towards design and Instyle Deco.
