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How Technology Leveled The Playing Field For Big And Small Businesses

How Technology Leveled The Playing Field For Big And Small Businesses

 

Many small businesses cling to traditional methods of marketing because they are overwhelmed by today’s technology. Until recently, only big corporations had the financial means to avail of the latest business software and IT systems but times have changed the landscape for small businesses. The digital divide between small and large businesses has been minimized and there is little reason why small businesses cannot enjoy the same technologies as their large counterparts.

Staying on the forefront of technology makes a business competitive. Small businesses can use cloud technology that has revolutionized the IT landscape for startups by leveling the playing field and making advanced capability available on the cloud for a very affordable price. A few years ago, business applications and IT services required a huge investment in software and hardware. Today, it is very easy to avail of the services of a team of system administrators to manage business applications on the cloud for an affordable subscription price.

The importance of mobile should not only extend to the company’s website; the business must ensure that clients and vendors can access customer service through mobile phones and tablets. If a customer issue arises, do not wait for the customer to complain at the office; make use of mobile technology to interact with the client.

Travel is expensive but technology has introduced video conferencing for intense negotiations, face-to-face interactions and routine meetings. Instead of taking a flight to different country, you can sit down behind the webcam and get the job done quickly and conveniently. A business has the option to splurge on a high end teleconferencing system but there is also Skype for Business with professional virtual meeting capabilities that does not require investing in a system. Technological advances have made it very efficient for businesses to be competitive without spending a fortune.

On a lighter note, if you are searching for an affordable Thai life insurance, make use of comparison websites that allow you to compare quotes before purchasing coverage with confidence. When you go direct, you are limiting yourself to a provider whereas, if you use comparison websites, you can compare at least 30 providers side by side.

Taking Advantage Of Online Tools To Generate More Traffic And Visibility

Taking Advantage Of Online Tools To Generate More Traffic And Visibility

 

The internet is not going away anytime soon; it is here to stay and global internet traffic is expected to increase threefold in the coming years. The internet is the new reality and its growth can be seen from global internet brands like Facebook and Google. Internet-based entrepreneurs will likely succeed if they use some of the tools that the internet provides.

  • Social media – helps in establishing online presence when properly used. It is now very easy to generate traffic through paid advertising on major social media platforms like Facebook, Twitter and LinkedIn. Even government agencies and disaster response organizations make use of social media to disseminate information because they know it is being widely used all over the world.
  • Online ranker tool – helps in keeping track of your competitor’s online growth and web page rankings. The results will help you determine whether you have to use a different online marketing strategy to be one step ahead of the competition. An SEO professional will be able to help in determining which marketing strategy will generate the right results.
  • SEO – is a tool for every online business to increase visibility, traffic and profitability. An investment in SEO is very crucial to businesses because it allows potential customers to find the site easily. There are resources that include Google AdWords Keyword Planner that can be used to boost rank and visibility.
  • Browser extensions – can be a total lifesaver in some applications. It is common for online entrepreneurs to struggle in some situations that require opening different tabs at the same time or work from another. Resources like Multi Links will highlight a large group of links and will open all of them to save on time and stress.
  • Backlink finders – will ensure that the web page will be on top of search results. It will find quality backlinks that are worth your time.

If you are searching for condo for rent Bangkok, you have the option to work with a team of professional real estate agents who have the knowledge and experience on Thailand’s property market. There are lots of investment opportunities and the experts will identify those with high ROI.

The Importance Of Human Factor In Designing An Online Security System

The Importance Of Human Factor In Designing An Online Security System

In the design of security systems, it is always important to consider the human factor that impinges on the system in various ways. First, a person positively interacts with the system in the performance of his job. Second, a person negatively interacts with the system when he commits errors or misuses the system. Third, a person can maliciously attack the system or help someone outside the organization. Security system designers must always take into account human interaction with the system otherwise it can result into loss of productivity, user and system failure or the system can be compromised.

IBM’s 2015 Cyber Security Intelligence Index has reported that at least 95% of breaches in cyber security started from human error. On the other hand, a 2016 report revealed at 60% of attacks was carried out by insiders or people who acted deliberately or helped someone outside of the organization.

Another problem faced by organizations is phishing attacks. Companies have suffered from serious loses due to phishing, one of the many types of attacks that rely on human factor. One of the more notorious phishing attacks was made on bitcoin trader Bitstamp that lost 18,866 bitcoins worth £3.6 million in December 2014. According to the incident report, senior members of the management team have been socially engineered until the attacker was able to compromise a laptop and gain privileged access to the servers where the bitcoin wallets were located.

Other popular ways to profit from online crime is through credit card fraud and identity theft. Attackers target thousands of consumers daily even for a modest amount; however, the profits can add up very quickly. Attacks on organizations have also grown exponentially; the consequence of having poor online security. If they don’t clean the system or if a backdoor is left open, it would be relatively easy for the attackers to compromise the system.

In Bitcoin mining, users rely on special software to solve math problems so that they will earn a number of bitcoins. The user also needs a bitcoin wallet to receive payments instantly and to make payments to merchants. Make sure the bitcoin wallet offers a high level of security and privacy for the safety of your investment.