How Technology Leveled The Playing Field For Big And Small Businesses

How Technology Leveled The Playing Field For Big And Small Businesses

 

Many small businesses cling to traditional methods of marketing because they are overwhelmed by today’s technology. Until recently, only big corporations had the financial means to avail of the latest business software and IT systems but times have changed the landscape for small businesses. The digital divide between small and large businesses has been minimized and there is little reason why small businesses cannot enjoy the same technologies as their large counterparts.

Staying on the forefront of technology makes a business competitive. Small businesses can use cloud technology that has revolutionized the IT landscape for startups by leveling the playing field and making advanced capability available on the cloud for a very affordable price. A few years ago, business applications and IT services required a huge investment in software and hardware. Today, it is very easy to avail of the services of a team of system administrators to manage business applications on the cloud for an affordable subscription price.

The importance of mobile should not only extend to the company’s website; the business must ensure that clients and vendors can access customer service through mobile phones and tablets. If a customer issue arises, do not wait for the customer to complain at the office; make use of mobile technology to interact with the client.

Travel is expensive but technology has introduced video conferencing for intense negotiations, face-to-face interactions and routine meetings. Instead of taking a flight to different country, you can sit down behind the webcam and get the job done quickly and conveniently. A business has the option to splurge on a high end teleconferencing system but there is also Skype for Business with professional virtual meeting capabilities that does not require investing in a system. Technological advances have made it very efficient for businesses to be competitive without spending a fortune.

On a lighter note, if you are searching for an affordable Thai life insurance, make use of comparison websites that allow you to compare quotes before purchasing coverage with confidence. When you go direct, you are limiting yourself to a provider whereas, if you use comparison websites, you can compare at least 30 providers side by side.

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