The Strong Link Between Social Media And SEO

SEO and social media are so intertwined that the mention of one brings forth the other. Social media has a very strong impact on SEO and it seems that this will continue for years to come. However, Google insists that shares and mentions on social media do not count as ranking factors. On the other hand, several SEO bloggers and experts claim that Google is considering social media mentions as important ranking factors.

Recently, Matt Cutts, former head of Google Web Spam Team said that Google uses links from Twitter, Facebook and Google + as ranking signals. This is explained by the fact that when you search the profile of a brand or a person, you will find Facebook, Google +, LinkedIn and Twitter URLs in the first pages of search results. This means that the URLs from social media contribute to the visibility of a business, person, brand or product.

Meanwhile, Gary Illyes, a leading Google Webmaster Trend analyst said that Google does not use mentions from social media as ranking factors but things are different today because a lot changes have happened in Google Algorithms space. Algorithm updates are strictly guarded making it difficult to understand the real messages behind the recurring updates, rumors and algorithm changes. This is one of the reasons why businesses need the help of SEO experts to update SEO campaigns according to the latest algorithm updates. This will ensure that the business stays relevant in the search engine results.

Social media content and marketing strategy are critical parts of a company’s off-page SEO. If high quality original content is posted on Facebook, it can attract potential links. It also increases the possibility of getting links from other websites when content is promoted through various social media platforms. Every social media platform provides an opportunity to reach a new audience and a new market.

When website content with the right keywords and key phrases are shared on social media, it helps search engines to understand what the brand is all about. However, creating content for SEO is easier said than done. Help can be provided by https://www.cloudcartel.com.au/search-engine-optimisation/ to improve the brand’s presence on search engines.

How Syracuse Businesses Are Taking Advantage Of Online Marketing

Syracuse is one of the major metropolitan areas in New York. As such, it prides itself with teeming businesses and universities. There is a pool of talent, skills and different business industries in the area that cater to a wide range of consumers.

With the growing number of entrepreneurs in the area, one is often challenged in developing creative ways and strategies to get ones company product or service through the fast paced people in the metropolitan. What is the best way to advertise and market products in a very competitive environment?

Internet Marketing

Internet marketing is a winning ground for anyone who wishes to make known a brand to the public. Research suggests that there is a growing number of young people, children and adults who are equipped with technology and gadgets with high speed internet connections. Don’t get left behind, get your business online.

Search Engine Optimization

Search engine optimization is a jargon that is commonly used by internet marketers. Through the years, SEO has undergone series of developments to better serve the online world. In the past years, SEO has made use of keywords to optimize engine searches. This tactic though has been replaced by more modern strategies which focus on user experience. Through time, SEO has proven itself to be a very cost efficient tool and an invaluable strategy for businesses in various industries.

To rank high in a search query, your website should be seen as authentic and with authority, at the same time, the articles published in your website should answer the needs of the clients. By keeping in mind these two basic requirements and working on these consistently, your chances of getting on top of the search engine ranks will be higher.

The requirements may seem simple; however, using the SEO also poses challenges and difficulties especially to those new to online marketing. One of the challenges is finding the right targets. You will encounter difficulty in finding the right keywords to write about. To address this problem, you can ask your clients directly what they want to learn from you.

In keeping up with the SEO strategy, you need to invest time on it. It will be tough at first but eventually you will get the hang of it. If you do not have the time and skills in maintaining your website, you can always ask the services of experts in online marketing.

What Business Can Expect From SEO In 2015

There are many ways with which to create brand awareness through media like television and radio, but they cost a substantial amount of money. On the other hand, if a potential customer finds your site by typing a keyword or a keyword phrase on search engines, you get website traffic for free. This is what is referred to as organic traffic in SEO. SEO is a cost effective strategy that will bring in new customers; however, what is the forecast for SEO in 2015?

Mobile searches should be the priority for 2015

According to a study made by Nielsen on behalf of Google, 74% of mobile owners use search engines when they want to make an online purchase with 83% making a purchase within the day and 55% within the hour. Mobile shopping broke all records in the last Black Friday sales outpacing the traffic coming from traditional desktop computers. Mobile shopping has become the new tradition which means that your business must consider responsive web design. However, it does not mean that your focus should be solely directed at mobile, since PC’s remain important.

Semantic search in action

Google has become rather good in understanding what people mean with their queries. For a business it is important to create content that is helpful to a relatively large number of queries even if the exact keyword is not used. Greater emphasis should be placed on the keywords that consumers will type of their browsers. This means that placing more focus on search queries and the content around which keywords can be used like using synonyms instead of using the same keyword over and over again.

Ranking content based on its value and interest

Google always ensures that their users gain the best search experience that is why Google tries to rank content independent of the website on which it has been written for. If a writer has a good number of followers due to content that is valuable and interesting, the content ranks higher in the search engine results regardless of the website’s overall authority. If you’ve got a goal for SEO this 2015, do it with unique and informative content.