Soohorang As A Perfect Example Of A Marketing Success

There are huge opportunities for NRL stores because they have a market among the enthusiastic fans who want the same clothing that their NRL idols wear. Sports fans tend to follow a certain team and it is not surprising to see them wearing the same uniform as their favourite rugby players. Luckily, there are online stores that offer sports clothing, merchandise and accessories.

Online marketers can learn a thing or two from the 2018 Winter Olympics that was held in Pyeongchang. It is common for marketers to follow proven marketing techniques without making the effort to think of more unique strategies that will provide the brand with more exposure and traffic.

Almost everything that media could ask for in a sporting event happened during the Winter Olympics. However, from a marketing standpoint, the undisputable star of the event was Soohorang, the carton white tiger that served as the event’s official mascot. Soohorang managed to gain global attention when the victorious athletes were shown in online photographs and TV with the cute stuffed toy in the event’s mascot likeness.

People were surprised to see stuffed toys instead of the traditional medals presented to the winners but the absence of awards is not a surprise for those who are familiar with the Winter Olympics. In the Summer Olympics, athletes are presented with medals right after they win but in the Winter Olympics, there is a nightly ceremony where the winners are given the medals they won during the  day.

No matter the sentiments of viewers, the success of Soohorang as a marketing tool cannot be overlooked. The popularity of Soohorang is considered as one of the major factors for the overwhelming success of the Winter Games’ merchandising operations. According to officials in Pyeongchang, two of their primary stores in Gangneung Olympic Park and Pyeongchang Olympic Plaza are receiving an average of 15,000 to 20,000 visitors every day.

The marketing advantage of NRL stores is the fact that the merchandise they offer is associated with a very popular sport. There is never a dearth of fans who want to order NRL products whether it is NRL jersey or NRL merchandise.