Taking Advantage Of Online Tools To Generate More Traffic And Visibility

 

The internet is not going away anytime soon; it is here to stay and global internet traffic is expected to increase threefold in the coming years. The internet is the new reality and its growth can be seen from global internet brands like Facebook and Google. Internet-based entrepreneurs will likely succeed if they use some of the tools that the internet provides.

  • Social media – helps in establishing online presence when properly used. It is now very easy to generate traffic through paid advertising on major social media platforms like Facebook, Twitter and LinkedIn. Even government agencies and disaster response organizations make use of social media to disseminate information because they know it is being widely used all over the world.
  • Online ranker tool – helps in keeping track of your competitor’s online growth and web page rankings. The results will help you determine whether you have to use a different online marketing strategy to be one step ahead of the competition. An SEO professional will be able to help in determining which marketing strategy will generate the right results.
  • SEO – is a tool for every online business to increase visibility, traffic and profitability. An investment in SEO is very crucial to businesses because it allows potential customers to find the site easily. There are resources that include Google AdWords Keyword Planner that can be used to boost rank and visibility.
  • Browser extensions – can be a total lifesaver in some applications. It is common for online entrepreneurs to struggle in some situations that require opening different tabs at the same time or work from another. Resources like Multi Links will highlight a large group of links and will open all of them to save on time and stress.
  • Backlink finders – will ensure that the web page will be on top of search results. It will find quality backlinks that are worth your time.

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The Importance Of Human Factor In Designing An Online Security System

In the design of security systems, it is always important to consider the human factor that impinges on the system in various ways. First, a person positively interacts with the system in the performance of his job. Second, a person negatively interacts with the system when he commits errors or misuses the system. Third, a person can maliciously attack the system or help someone outside the organization. Security system designers must always take into account human interaction with the system otherwise it can result into loss of productivity, user and system failure or the system can be compromised.

IBM’s 2015 Cyber Security Intelligence Index has reported that at least 95% of breaches in cyber security started from human error. On the other hand, a 2016 report revealed at 60% of attacks was carried out by insiders or people who acted deliberately or helped someone outside of the organization.

Another problem faced by organizations is phishing attacks. Companies have suffered from serious loses due to phishing, one of the many types of attacks that rely on human factor. One of the more notorious phishing attacks was made on bitcoin trader Bitstamp that lost 18,866 bitcoins worth £3.6 million in December 2014. According to the incident report, senior members of the management team have been socially engineered until the attacker was able to compromise a laptop and gain privileged access to the servers where the bitcoin wallets were located.

Other popular ways to profit from online crime is through credit card fraud and identity theft. Attackers target thousands of consumers daily even for a modest amount; however, the profits can add up very quickly. Attacks on organizations have also grown exponentially; the consequence of having poor online security. If they don’t clean the system or if a backdoor is left open, it would be relatively easy for the attackers to compromise the system.

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Millennial Business Owners Are Taking Over Franchising Business Path

Most profitable businesses today are owned and operated by young adults who have graduated from college and who have had the experience of watching their parents climb the corporate ladder to success. The young adults of this generation give business a new perspective by being more digitally connected and tech savvy than their elders. In most instances, profit is not the main goal but people and the planet.

Josh and Dan Steppling are examples of new generation business owners who are attracting the millennial population. They own two store locations at the same time that they are managing six more franchises. According to them, millennial business owners are different from their elders because of the collective sense of responsibility. Josh and Dan want to cultivate a culture of inclusion, social responsibility and accountability. Traditional management treated employees as replaceable pieces of a company. As business owners, Josh and Dan want employees to be happy and comfortable while they please customers with products and services that provide true value.

If employees are treated like family, Dan Steppling believes that a su ccessful working environment can be easily created. People take notice of a business that is willing to support local charities and causes. However, building a healthy and trustworthy brand is very important because millennial customers are more than willing to pay extra for products and services that are beneficial to the environment.

Building positive brand perception is difficult considering that millennials make up one-fourth of the United States’ population. Since the millennial population is the target audience, the product must appeal to this specific demographic. The key to success is to persuade these people during the digital shopping process to visit the physical store. It is also important to be aware of keywords like organic, farm-raised and antibiotic-free because consumers are more educated and health conscious.

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Create A Conversation With Your Audience Through Live Streaming

Businesses have always made use of Facebook as a marketing tool. Aside from being able to interact with the target audience, Facebook has a new feature. Facebook has provided a tool for businesses so that they can leverage on the increasing demand for video content. It is very easy to stream live video on Facebook by selecting the Publish option on the Verified Page and choosing Live Video.

If you are the owner of the verified page, you can check how many people are viewing the live event while the broadcast is going on. Viewers who are interested can watch the video after it has been published in your timeline or they can subscribe to your live events that you will launch in future. Viewers can make use of the Facebook “emojis” so that they can share their mood on the video they are watching. This is a basic rundown on how Facebook’s live streaming works but don’t just implement it for your marketing campaign; there are tricks that will allow you to enjoy its fullest potential.

Before you post video, make sure that the content has quality. There must be a theme for the live event, something you can focus on which the audience will appreciate. Make sure that your audience is well informed about the broadcast through your social media platform. Be flexible and always plan ahead for technical difficulties you may encounter during live streaming. Develop a plan so that you can update your audience if you lose streaming ability.

Make variations of your live streams. You can try to make short videos and sometimes longer videos as the need arises. For example, you can do live streaming of product demonstrations, trainings or company tours. Encourage the audience to interact with your live stream. Allow them to ask questions but be prepared to give informative answers. If the audience is involved with your live streams, they will never be bored.

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2016 – New Beginning For Internet Marketing Strategies

Many businesses expect 2016 as a new beginning for online strategies. Last 2015, businesses saw a lot changes in online advertising and social media including tweaks to SEO. If you don’t want to be left behind by the competitor, make improvements in your online marketing techniques.

Linkedin has long been plagued by spammers and marketers that the social media platform has decided to implement a long awaited improvement. LinkedIn groups will be for invitation only. Groups can be unlisted so that they will no longer appear in the search results. LinkedIn provides more opportunities to sell your products after it has streamlined groups properly. It has built the foundation for more sales in the future.

Facebook advertising does not always provide the best results. It can be real hard identifying your audience and you can never actually predict whether the advertisement will gain the attention of your audience. You can easily build a custom audience for your Facebook page through your email list. People who have been reading your Newsletters are more likely to be receptive enough to what you are selling. Never underestimate the power of email marketing because it is a great way to convince people who are undecided about your product.

Advertising needs a lot of finesse because people usually have different responses. It may appeal to some people but in some instances, it won’t get the response desired. It is important to split test every piece of your advertising. A split test divides the audience in half wherein one half will see one version of the ad while the other half will see a different version. Split test will require at least two or three variations of the ad so that if one is not working, the budget for the other ad can be increased. It is very unlikely that your first advertisement will be favorable.

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The Challenge Of Cyber Attack Threats For Thousands Of Businesses

Moonfruit service is a company in the United Kingdom that allows small businesses to build websites and online stores through its templates. Moonfruit has announced last Thursday, December 10 that it has been threatened by a distributed denial of service (DDoS) attack. Its customer’s websites will be unavailable for about 12 hours due to infrastructure changes.

The problem begun when Moonfruit suffered from a 45-minute DDoS attack on its servers. During the attack, an organization that called itself Armada Collective contacted the company to demand a large amount of money. If they do not receive payment, they will be resuming the attack by Monday. After an investigation has been carried out on the group, it became clear to Moonfruit that the attacks will continue even if they were given the payment they demanded. There is also a possibility for the attacks to worsen so that they can demand more money.

Infrastructure changes will be the best protection against the attacks but unfortunately this will result in a great deal of inconvenience for the small businesses that are reliant on Moonfruit services. A lot of money can be lost from potential sales particularly since the holidays are just around the corner. It is incredibly bad timing for the online stores that are selling holiday gifts and cards.

It would have been better if Moonfruit has made upgrades to its infrastructure so that it will not be susceptible to attacks. The good thing is Moonfruit has decided to join the group of companies who refused to cave in to extortions. Nobody is happy with the downtime but the company is brave and courageous enough to stand up against its attackers. The company is working with law enforcement agencies and they are making all steps to ensure that work is completed as fast as possible.

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