Why Online Marketing Strategies Must Be Focused On Millennials

Why Online Marketing Strategies Must Be Focused On Millennials

Supplementing a website with online marketing is one of the most powerful tools in gaining traction and new customers. However, online marketing strategies are easier said than done and it is important to seek the help of experts like Perth Web Design. Writing quality content, advertising in the right place and at the right time through proper digital technology are tall orders for anyone without the expertise in online marketing.

The importance of marketing to millennials

If you will ask millennials about life prior to Facebook, Twitter, YouTube and Instagram, they will struggle because they were the first to grow in homes with computers. A Time magazine issue in May 2013, identified millennials as those born from 1980 or 1981 to 2000. Social media, blogs and consumption of digital content are second nature to today’s generation but more so for millennials.

Marketing to millennials is not easy because of fickle consumer behavior and constant connectivity. The goal in connecting to millennnials is not merely to post content online but to ensure that it is relevant and of high quality. Teenagers and young adults can respond to funny, inspirational and thought-provoking content that is not direct advertising.

What are the devices being used by millennails to access the internet?

Aside from determining the type of content that millennials prefer, it is important to know what devices they are using to access the internet so that the online marketing campaign can be optimized accordingly. According to an Entrepreneur article, brand managers should never underestimate the importance of being at the right place at the right time through the right message directed at millennials. Companies whose online marketing strategies target millennials must know that these group of people are always online and they are interacting with brands using different devices. This constant connectivity provides great opportunities for businesses to connect with millennials.

Millennials are accustomed to Google for their searches and they know that they can easily gain the information they want. The question is, are you blogging with millennials on your mind? Are you answering their questions? Make sure that your site is mobile friendly so that your business will not lose any opportunity.

New Ladies For Real Housewives Of Orange Country

New Ladies For Real Housewives Of Orange Country

The previous season may not have been to the expectations of the fans of the reality TV show, Real Housewives of Orange County but Bravo is doing everything to make sure that Season 10 will be nothing but extraordinary. There are confirmed reports that the producer of the highly anticipated show has added two new ladies that carry shady pasts in the series.

The two new housewives are Meghan King Edmonds and Katie Chadwick Hamilton. Meghan Edmonds is the wife of Jim Edmonds, a baseball player while Katie Hamilton is Josh Hamilton, also a baseball player.

As for those who will be joining as returning cast members this coming Season 10, Bravo is yet to confirm. Sources revealed that one of the new ladies is already a familiar face to the audience. At a hoedown party which was organized by Heather Dubrow last year, Meghan Edmonds is said to have attended.

Edmonds was said to be present and was flirting with David, husband of Shannon Beador, which Shannon is not very happy about.

The question then that intrigues everyone is that, was the encounter the reason why Edmonds was brought into the show? A source confirmed that indeed, it is.

In the case of Chadwick Hamilton, there will be some revelations regarding her family’s rocky past which might be revealed even before the season starts. With this in light, Bravo is excited with the two additions.

A source revealed how these two women added to the show’s charisma and how they fit in with most of the cast.

To make sure that the Housewives of Orange Country stays as interesting, Bravo are finding ways to make other cast to film such as using scare tactics. This has been down with Vicki Gunvalson to make her film scenes with Brooks Ayers, her on and off boyfriend.

Other confirmed original cast member who has filmed scenes is the 59-year-old Jeana Jeough.

Bravo is sure to be filming heavy drama for the upcoming season seeing how the lawsuit between Gunvalson and Robert Williamson III is still unresolved.

All fans can do now is watch out for the season premiere.

How Syracuse Businesses Are Taking Advantage Of Online Marketing

How Syracuse Businesses Are Taking Advantage Of Online Marketing

Syracuse is one of the major metropolitan areas in New York. As such, it prides itself with teeming businesses and universities. There is a pool of talent, skills and different business industries in the area that cater to a wide range of consumers.

With the growing number of entrepreneurs in the area, one is often challenged in developing creative ways and strategies to get ones company product or service through the fast paced people in the metropolitan. What is the best way to advertise and market products in a very competitive environment?

Internet Marketing

Internet marketing is a winning ground for anyone who wishes to make known a brand to the public. Research suggests that there is a growing number of young people, children and adults who are equipped with technology and gadgets with high speed internet connections. Don’t get left behind, get your business online.

Search Engine Optimization

Search engine optimization is a jargon that is commonly used by internet marketers. Through the years, SEO has undergone series of developments to better serve the online world. In the past years, SEO has made use of keywords to optimize engine searches. This tactic though has been replaced by more modern strategies which focus on user experience. Through time, SEO has proven itself to be a very cost efficient tool and an invaluable strategy for businesses in various industries.

To rank high in a search query, your website should be seen as authentic and with authority, at the same time, the articles published in your website should answer the needs of the clients. By keeping in mind these two basic requirements and working on these consistently, your chances of getting on top of the search engine ranks will be higher.

The requirements may seem simple; however, using the SEO also poses challenges and difficulties especially to those new to online marketing. One of the challenges is finding the right targets. You will encounter difficulty in finding the right keywords to write about. To address this problem, you can ask your clients directly what they want to learn from you.

In keeping up with the SEO strategy, you need to invest time on it. It will be tough at first but eventually you will get the hang of it. If you do not have the time and skills in maintaining your website, you can always ask the services of experts in online marketing.

One Second Game Changer: The Effects Of Adding A Second To The Internet

One Second Game Changer: The Effects Of Adding A Second To The Internet

It has been announced that by June this year, scientists will be adding one second to the clock. This seems to be a very minimal change but for the world of computers and the internet, this could create great chaos.

Looking Back

Last 2012, a leap second was added. This does not seem a big deal for people not into technology. But websites such as the Gawker, Reddit, Yelp and LinkedIn were affected by this sudden interruption. The sites were down for a couple of hours. It was bad for business for these websites. The problem was also felt by Amadeus Alta, an online airline reservation system. Flights were rescheduled, bookings were cancelled and moved. Passengers were stranded, meetings were cancelled. It created a rippled effect.

Why does this problem occur? According to the New York Daily Times, computing systems are not able to recognize “two same seconds in a row”.

What is the proposed solution?

Every problem has always a solution. Google is already ready when this occurs. It will employ the so called “leap smear” technique. In leap smear, milliseconds are progressively added. This technique is employed so that the change is spread on several seconds rather that impacting on one moment.

Why add another second?

Why go through the hassle of adding another second to the clock? Scientists actually have a very important reason why another second is being added. This is to account for the planet’s slow rotation according to the International Earth Rotation and Reference Systems Service.

Effect of Earth’s Slow Rotation

Planet earth is not rotating at a constant speed. It slows down and then speeds up and then slows down again. There are several factors attributing to this change in speed. In a research by scholars, earthquakes happening in earth speeds up the rotation of earth. These events shorten days. Natural alteration of the elevation of various places on earth would cause the planet to rotate slowly. If the clock were not adjusted, you will experience sunset at 8 o’clock in the morning. Since 1972, scientists have added seconds to our clock 25 times so as to combat this problem one will experience with time.

Avoid DUI With The New Drinking App

Avoid DUI With The New Drinking App

A new mobile phone application called ENDUI is being funded by the National Highway Traffic Safety Administration to help people avoid getting a DUI or into serious trouble. If a person is not sure how many drinks he had or how drunk he really is then the app will give him an idea and even help him get a ride home.

This exceptional app works when someone who is planning on drinking enters his sex, height, weight, and most importantly the number of alcoholic drinks he had consumed. The app then will help figure out just how much is a person’s blood-alcohol level. To further test the person’s drunkenness, he may play from the two interactive games available to see how long the reaction time and test the cognitive agility. ENDUI also uses GPS technology – after proving that a person is drink then it can call a cab and save the phone number of the designated driver.

The application, pronounced as End DUI, was announced by Maryland government and police officials last Thursday. The money for drunken-driving education is used to fund the app. It is only one among other efforts by the state to fight drunken driving.

The app, costing $50,000, is developed by Maryland Highway Safety Office. The app is unique and will target a lot of consumers since everyone has a mobile phone and always go out with one. It is the best medium to reach out to them and the ENDUI app is only the start of more wonderful apps.

New York, New Mexico, Colorado, and California are some of the states that launched their own version of the ENDUI app and they launched it two weeks ago. The app is absolutely free regardless of the state and the version it is in. It can be downloaded to both Android powered-phones and iPhones.

One of the games included is following the exact order of the nine road signs shown. As the level increases, the game gets more challenging for the player. While the second game is testing the players agility by measuring how many seconds the player could press the brake button when a pedestrian passes by or one of the cars in front of his stopped.

Kitchen Fitters Fraud: Finally Ended In Court

Kitchen Fitters Fraud: Finally Ended In Court

Customers were hoodwinked by a Horbury kitchen fitter by money that cost thousands in home improvements that never came to be. This may make any household wary of trusting Kitchen Fitters, but although there are trustworthy companies out there that already have a solid reputation, it is always best to do a background check beforehand.

Robert Cooper, aged 61, of RCA Home Designs, received payments for kitchens and bathrooms that he was suppose to fit from various residents from coming from the West and South part of Yorkshire. He had specifically conned six from Wakefield and three from Leeds.

His victims, unaware of his wide range of schemes, would take a flyer via their doors and then call for an estimate according to Trading Standards, who had began receiving complaints from a number of his customers since 2011.

Once he succeeds in getting a customer’s attention, Cooper would take some measurements, then requests for a considerable amount of cash and then would set out a myriad of reasons why he could not do the work within the fixed timeframe of six to eight weeks to finish the fitting.

It has resulted to a number of complaints filed to the company and the police. When it did not work out, they resorted to go to court.

A representative of West Yorkshire Trading Standards, David Lodge, has said that Cooper could have created for himself a legal and profitable business but unfortunately decided to resort to fleecing customers of their money without any intention of doing any sort of work.

He also urged customers to take extra caution when it comes to receiving any flyers delivered from their doorsteps and not let themselves be easily swayed by cons into believing everything they say and giving them money.

Cooper has since come clean about committing fraud when he emerged at Leeds Crown Court last Monday. Running the business from his former home located in School Lane, he agreed to continue on with a business with the intention of swindling customers. His business ran from June 2010 to January 2013.

The case was adjourned and the judge bailed Cooper on the proviso to not receive any considerable finances for future work from the day of his bail all the way up to his sentence.

This goes without saying that it is very important to only choose trusted Kitchen Fitters, which have a solid background and clear reputation. Another way to check is to make sure that all their employees are licensed, with proper IDs and permits.